BRAND DESIGN

Prime Surgical, a subsidiary of SA Biomedical, distributes globally certified medical devices for cardiac and vascular surgery. Their products are accredited, tested and certified.

The client needed a refreshed logo suite to represent Prime Surgical's merger with Neo Spine. Both these brands are divisions under the SA Biomedical Group.

We delivered a modernised logo suite and supporting brand identity that seamlessly unites both brands and positions them for a strong reintroduction to the market.